Open a project's marketing home
Marketing is not a special kind of project. Every project has a marketing home, and opening it is how you start.
Open it
Section titled “Open it”- Go to Projects and open the project.
- Open the Campaigns tab in the project’s tab strip.
The tab beside it, Positioning, is a different subsystem: the project’s marketing context, proposals, and evidence. Campaigns is where campaigns, the calendar, and the asset library live.
That is the whole setup. Nothing has to be enabled, and an empty marketing home is a normal state for a project nobody has marketed yet.
Alpenglow Labs markets from Summitline Launch, the project that holds the launch work, while Summitline App holds the product work. Which project you market from matters for one reason, covered in product truth: the facts an agent may claim are assembled per project.
The strip at the top
Section titled “The strip at the top”Four counters, and they are the fastest read on whether the loop is turning:
| Counter | What it counts |
|---|---|
| active campaigns | Campaigns in the active status |
| awaiting approval | Assets sitting in in_review |
| scheduled | Assets with a publish date in the future |
| last publish | When something last went out, or never |
awaiting approval is also a button: clicking it opens the assets view filtered to exactly those assets, so the count is always one click from the work it describes.
The four views
Section titled “The four views”campaigns lists every campaign in the project with its objective, channels, and how many workflows are running on it. The primary action, + New Campaign, lives here. See run a campaign.
calendar is a month grid of every asset with a date on it, scheduled or already published. Drag a scheduled asset to another day to move it, or open it and use the date picker. Chips above the grid filter it by channel and by campaign. See plan the content calendar.
assets is the library: everything drafted, composed, imported, uploaded, or derived, with its type, channel, status, and date. + Add asset is here, with four ways in: compose a draft, paste text, link a URL, or upload a file. See work with content assets.
product truth is read-only, and it is the list of facts an agent is allowed to claim about this project, assembled from work that already happened. See product truth.
What to do first
Section titled “What to do first”If the project has never been marketed, do these in order. Each one makes the next better.
- Fill in the project’s marketing context from the project’s Marketing tab: who this is for, how it is positioned, and the messages that carry it. See marketing context.
- Create a campaign with one objective and one number you will judge it on.
- Run a workflow on that campaign, review the plan it proposes, and launch it.
Next steps
Section titled “Next steps”- Run a campaign: objective, workflow, launch, monitor.
- Marketing context: the two layers agents read before they write.
- The marketing loop: why the home is shaped this way.