Marketing

Marketing is a facet of every project rather than a separate product. The project that builds the thing also markets it, which is what lets an agent cite what actually shipped instead of guessing.

Start here

• The marketing loop
• Open a project’s marketing home
• Run a campaign

Make the content

• Plan the content calendar
• Work with content assets
• Product truth

Measure and learn

• Metrics and attribution
• Review marketing proposals

Set the rules

• Marketing context: two layers
• Autonomy for marketing actions
• The autonomy ladder: the concept behind it